Brand Manager

Job description

Our Client is a leading multinational food-products corporation.

On its behalf we are looking for a Brand Manager who will be responsible for driving the growth of the brands and ensuring all marketing aspects.

Key Responsibilities:

Develop a brand’sP&L, image and positioning compared to competitors

Translate brand strategies into brand plans, brand positioning and go-to-market strategies

Establish performance specifications, cost and price parameters, market applications and sales estimates

Responsible for ADV(both ATL & BTL): agency brief, creative idea evaluation and test, implementation and results tracking

Oversee marketing activities to ensure consistency with product line strategy

Work closely with all parts of the company to ensure commercial goals of the brand are met

Develop and sustaining strong working relationships with all stakeholders

Manage a team and monitor brand budget

Requirements:

University degree required

At least 4 years of experience in marketing FMCG/OTC, preferably   food/pet food brand

Extremely familiar with brand KPIs and brand-building processes

Experience in identifying target audiences and devising campaigns that engage, inform and motivate

Experience in international, multicultural and multifunctional environments

Strong analytical skills and data

Driven thinking

Dynamism, flexibility and entrepreneurial skills

Fluent in English 

Workplace: Lombardia – Italy